Chicago Skyline
People Analytics · Greater Chicago Area

"People Are
the Performance."

I build workforce intelligence systems that surface what's happening with people before it becomes a crisis. The distance between a thriving employee and a struggling one is almost always visible — if you know where to look.

SHRM-SCP FP&A Professional MS Data Analytics US Army Veteran
People Analytics· Greater Chicago· People Are the Performance· SHRM-SCP· Workforce Intelligence· Human Capital Strategy· · Greater Chicago· People Are the Performance· SHRM-SCP· Workforce Intelligence· Human Capital Strategy·
01
About

I read data the way
most people read people.

I grew up in a house full of service. Both of my parents served. I watched one retire after 30 years in the military. I watched the other spend years trying to find footing in a world that had moved on without him. Same person. Same commitment. Different outcome.

I work in people analytics because I believe the distance between a thriving employee and a struggling one is almost always visible before it becomes a crisis. Most organizations respond with mitigation. I build for intervention. There is a difference.

I have spent my career moving across industries by design — tax revenue gaps, campaign lift, fueling behaviors, shipping routes, human capital systems. On the surface they have nothing in common. Underneath they are telling the same story.

Outside of work I am most myself around family, good friends, craft beer, and Alabama Football.

0
Years in
Analytics
0
Burnout Model
Accuracy %
0
Industries
Spanned
0
Advanced
Credentials
02
Experience

A career built on
signal, not noise.

2020 — Present
Peak Credit Union
Greater Chicago
● Current

People Analytics Leader

First dedicated people analytics practitioner — the only analytics function retained intact through a full merger, rebrand, and workforce reduction. Burnout detection model integrating four workforce systems achieving 80% historical accuracy. Scope: attrition modeling, pay equity, incentive compensation, executive reporting.
2018 — 2020
J & M Tank Lines
Birmingham, AL

Fueling Analyst

Built reporting infrastructure establishing fueling efficiency standards across the terminal network. Identified and mitigated fuel fraud by researching data outliers and quantifying cost impact of driver behavior.
2017 — 2018
Shipt
Birmingham, AL

CPG Analyst

Joined as a startup. Left after Target acquired it for $550 million. Built campaign lift reporting and demand forecasting for Coca-Cola, Kraft, and General Mills.
2014 — 2017
Revenue Discovery Systems
Birmingham, AL

Senior Reporting Analyst

Worked with local governments to identify and recover underperforming tax revenue. Applied linear regression to forecast municipal earnings for city council presentations. Data is never neutral — it always belongs to someone.
2008 — 2014
CORT · Berkshire Hathaway
Birmingham / Jackson

Assistant District General Manager

District management at one of the youngest ages in the role across a Berkshire Hathaway company. Full district accountability from day one — residential and commercial rental, retail, administration, warehouse, and delivery.
2004 — 2006
US Army Reserve
United States / Egypt

Public Affairs Specialist

Operation Brightstar in Egypt introduced me to a culture so generous and grounded that it permanently changed how I see people. That understanding lives in the work too.
03
Credentials

Certified.
Curious. Committed.

SHRM-SCP

SHRM Senior Certified Professional

SHRM · SHRM-SCP
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FPAP

Financial Planning & Analysis Professional

CFI · FPAP™
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🎓
MS, Data Analytics
Western Governors University · 2022
🎓
BBA, Human Resource Management
Fort Hays State University · 2020
04
Writing

Ideas worth
sitting with.

May 2025 · 3 min read

What Employers Still Don't Understand About Exit Interviews

Most exit interviews aren't broken. They're ignored. The feedback vanishes into a spreadsheet — or worse, a PDF that gets archived and never reopened.

Read on Medium →
May 2025 · 2 min read

The Soft Skills Data Doesn't Lie: Empathy Is Still Underrated

In 2011, my father passed away in a farming accident. What happened next taught me more about leadership than any training program I've seen.

Read on Medium →
May 2025 · 3 min read

Why We Built the NextMove Index™

Most tools that measure job satisfaction ask one big question: are you happy at work? That's not enough. We built something that goes deeper.

Read on Medium →
Contact

Let's talk about what
the data is actually saying.

If you're building something where people are the performance, let's connect.